Privacy Policy respects the privacy of all users of this website. The personal data about you that we collect, process or use (‘Data’) is held securely and treated in accordance with this Policy. Whenever you give us data, you are consenting to its collection and use as explained at the time of collection and in this Policy, including our use of ‘cookies’ (see below).

We use your Data to communicate with you via email. Our aim is to keep you up-to-date with all the latest news from, however if you feel you no longer wish to receive email communications from us, you are able to ‘opt out’ of them individually at any time via the ‘unsubscribe’ link at the bottom of each email or by contacting us direct at [email protected]

Our aims and duty of care

We recognise our duty of care with regards to your data and will always endeavour to do the right thing with the personal data you choose to share with us, including: not compromising your anonymity; protecting your privacy; storing your data securely and giving you control over your own data.

We believe that employing data and data analytics appropriately can improve the user experience on Data you give us via this website or within our Slack community helps us show you more relevant things. It also allows us to see which aspects of the site are popular and well-used, meaning we can improve for everyone.

What personal data – what we store and why

In summary: we store IP address, cookies, your device’s unique ID, page browsing history, searches you’ve made on site, approximate location, and any enquiries you’ve made. For community members, we also store your email address and discussions you may have with direct.

We store your email address to register you and contact you (if you have joined the community) and we store things such as IP address, cookies and device ID so that our systems recognise you if you return to We store things such as your device’s reading habits to show you things we think may be of interest to you (eg content). When we look at this information across large numbers of users, it helps us see which parts of are well-used and which aren’t, and this helps us to decide what sort of content and features might be useful to develop. We don’t require your name or address when you view content and you can use fully without providing it.

If you wish to join the community, you will need to provide us with Data about you – your name and email address.

Subject to your permissions and choices (as explained below) we collect, store and process the data listed in this section. We believe we provide a useful service, and therefore have a legitimate interest in processing your data which benefits both and you as a user.

We store the following data for all users of

IP address, cookies, device ID – to identify your web browser and device.
Page browsing information – to enable us to show you more relevant things and to understand how people use Mumsnet, so we can improve it.
We also use Google Analytics to report on page views in aggregate to help us understand usage trends. We do not pass your personal data to Google and your IP address is anonymised before we share this information with Google Analytics. Google uses cookies and can learn about your browsing on to inform Google ads and other Google services, as explained here:

We store the following information for applicants of the community and all registered members:

If you choose to join, we ask for your email address so that we can invite you to the community and give you access to our private Slack platform: and check you’re a real person (to prevent ‘bots’ signing up). We won’t send you newsletters or email communications that are not related to the community and we don’t sell your email address to anyone else. Discussions that take place over email or via Private Messages between you and owners/moderators – so that we have a record.

Data that you provide when taking part in community applications, surveys, panels, product tests, quizzes or competitions. For these things, we sometimes ask for your name and email address.

Your permissions and choices

You may at any time opt out of any future communication. If you wish to opt out of email communications, please use the ‘Unsubscribe’ link provided at the bottom of each email and follow the instructions. Alternatively, you can request to be unsubscribed by emailing [email protected]

You can also choose to disable cookies – see the below section on ‘cookies’ for how to do this, but remember this site and others may not work as well.

Please note that we do not host your personal Data shared with Slack, the platform for our community. If you would like to delete your community profile and leave the community, you can do so by following the instructions on here:

If you’d like, you can ask us to provide details of the personal information we hold about you, under the Data Protection Act 1998.
To request this information, please email us at [email protected]

Disclosure of information’s use of your Data for any of the purposes disclosed in this Policy, or any other purposes disclosed in any separate communication, may involve sharing it with third party suppliers such as contractors, agents or professional advisers appointed by to assist in providing services, facilities and products.

In no other case, unless obliged to do so by law, will sell, rent, lease or otherwise share your Data with third parties, unless you have provided your specific, positive and unambiguous consent.

What we use your data for

Data about you provided to will be used for the purposes described at the time of collection. It may also be used for the other purposes described in this Policy. For instance, Data will be used by to record usage patterns and your use of other services, goods and facilities, helping us to administer these effectively and provide the highest possible level of service. It also helps us better understand your needs and interests.

Data may also be used to send users promotional communications as described in the ’Promotional Communications’ – below.

Promotional communications

Unless you have previously opted out of receiving such communications, your Data will be used by for marketing, advertising and promotions. These Promotions may advertise events and other services, goods and facilities. Because of this, Data may be shared with them solely for the purpose of informing you of such events, services, goods and facilities.


A cookie is a small piece of data that is sent from our web server to your browser when you visit It is stored on your hard drive. There are several types of cookie that are used to keep track of information needed by a site user as they travel from page to page within a website. We use a method called URL Rewriting where the link (URL) to any page on the site has a unique session identifier (session ID) appended to it. This allows to track a user’s behaviour during each visit to the website (session) without the need to write a temporary cookie to their PC’s hard drive.

Other types of cookie can be used to track internet activity after the user has left a website. These are normally facilitated by organisations external to the website being visited and are generally known as ‘third party’ cookies. These usually have a long lifetime with several months being quite common. They are “harvested” and “refreshed” whenever the user visits a page where the same or a similar cookie is being used. We currently have a third party cookie written from as follows:

We currently use Google Analytics to measure and analyse visitor information related to our web site. For that purpose, your IP address, Internet traffic data and data on your browser type and PC are collected. We will not use any of this data to identify you personally, it is used only to monitor and improve Internet browsers normally accept cookies by default, but it is possible to set a browser to reject cookies. If this is done it is important not to exclude the benign and useful cookies. Choose an option that rejects all third party and long-lived cookies. You can see a full list of the third party cookies used on on this site in our cookies policy.

Supplementary information

We may supplement your personal data with other Data about you we have received from third parties, provided that they have obtained and shared that Data with us in a manner that is compliant with all relevant laws and codes. For instance a third party may be used to verify your payment details. We may also combine Data about your purchasing habits with similar Data about you to create a personalised user profile. We can then use this to send you communications which are more likely to be of interest to you.

Maintaining the information we hold about you

Links to third party sites may contain links to other sites, provided as a convenience to you. You are under no obligation to use these sites, but if you choose to do so, please be aware that these sites have separate content, privacy and data collection policies.

Surveys may from time to time invite you to participate in surveys. This may occur online or using other communication channels. Anonymity of individual respondents and protection of personal details will be maintained except where you have expressly granted permission to the contrary. Information gathered through surveys will be researched and compiled on an aggregated basis and results may be published on or elsewhere. Such results will not identify you. The information will be used to improve and products and services.

Security places great importance on the security of all Data associated with Unfortunately no transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal data, we cannot warrant the absolute security of any Data you transmit to us online or to any other persons providing products or services online through You are responsible for maintaining the security of your passwords in your possession and/or any account information in your control.


We enable you to make purchases from us or sometimes direct from a third party seller (‘Seller’). If you choose to make a transaction direct with a Seller, for instance online through or a email, we will make it clear that you are being transferred to the Seller. This is important because when you choose to order direct from the Seller, you become their customer and use of your data is then the Seller’s responsibility and subject to any Privacy Policy which they may have.

If you order products or services from, an outside delivery company where relevant and a credit card processing company may be used to fulfil the order and process payment. In these instances these companies do not retain, share, store or otherwise use personally identifiable information for any other purpose.

Notification of changes reserves the right to modify, alter or otherwise update this Policy at any time and users are encouraged to review this Policy from time to time.